American Legend cigarettes began to be produced in the early 1990s, by the Greek tobacco factory Karelia Tobacco. The history of the Karelia Tobacco Company began in 1888, with a small tobacco shop of the Karelia brothers. For a long time, the family business had a weak, regional significance. And only in the 1950s, business went uphill, from the beginning in Greece, and then in the world market.

In the early 1970s, Karelia (at that time “Karelia Brothers”) entered into a “license agreement” with RJ Reynolds, and in the late 1990s with Japan Tobacco International for the production of licensed cigarettes. However, in 2000, cooperation with Japan Tobacco International was terminated and the company began to actively promote its own brands. In 2003, a subsidiary of Karelia Tobacco Company (UK) Ltd. was opened in England; in 2007 Karelia Bulgaria opened in Bulgaria, in 2008 in Turkey – Karelia Tütün ve Tiçaret A.S. By the way, in the same year, Karelia bought the Backwoods brand from Altadis S.A., but for the domestic and duty-free markets of Greece.

Now Karelia Tobacco Company Inc. is a major global manufacturer and exporter of American Legend cigarettes. American Legend cigarettes are supplied to the markets of 65 countries of the world, the company produces 15 billion cigarettes a year and represents about a dozen cigarette brands, including Leader, Rex, George Karelias and Sons, Karelia and American Legend itself.

Now American Legend cigarettes are available in two versions of the “fortress” – these are “strong” American Legend Red and “light” American Legend Light White. In the European markets, cigarettes range from low price to higher one per pack. It is dictated by the needs of the smokers. The pack is an ordinary cardboard box, with right angles. The design of the variety is bright, catchy and it is a bright red background, contrasting white letters of the brand name and the coat of arms of the brand in golden paint with a dark blue outline.