Salem cigarettes were first released in 1956 and instantly caused a furor among women in the United States, and then around the globe. And this is because it is the first brand of menthol cigarettes with a filter. For more than half a century of history, Salem has suffered ups and downs, but, nevertheless, today they are quite confident in their niche, periodically experimenting, introducing new versions of their cigarettes.
At the moment, the Salem cigarette brand belongs to one of the leading tobacco companies Japan Tobacco International, which means that it is guaranteed a successful future.
Original American Salem cigarettes attract attention with an unusual package of green color, hinting at the original menthol aroma of the product. Remaining strong enough, tobacco at the same time demonstrates softness. This provides Salem cigarettes with an amazing taste. Raw materials are grown in the traditional region – North Carolina.
Salem cigarettes were registered in 1956 in the United States, in the town of Winston-Salem. In this area, tobacco raw materials of the region are processed. Part of the name of the settlement became the name of cigarettes, which eventually became the second most popular in the world – Winston. Connoisseurs of natural tobacco leaf claim that local plants have a pronounced, tart tobacco taste.
A feature of these cigarettes, released in 1956, was an innovative solution – the addition of menthol to tobacco. Success broke all records – for a year the brand became insanely famous both in the United States of America and in the world. In the sales ratings of 1957, it occupied the first place.
The founder of the cigarette brand was RJR, absorbed by companies, and a subsidiary. All production within the United States of America remained with Reynolds American. The target audience of the brand’s cigarettes is women of different ages. This is evidenced by the main slogan – “Spring. This happens to everyone, it did not prevent the male half of humanity from getting carried away with it. At this point, the tutus are even decorated with flowers and patterns.