Marlboro cigarettes are a cigarette brand that is produced by Philip Morris International, the number one cigarette company in the world. The Marlboro cigarettes brand was first shown in 1924. This product is sold in stretched packs, two wide cigarettes and ten long cigarettes. Meanwhile, the cigarettes themselves are rolled up with white paper. This cigarette brand is the number one best cigarette brand in the world. So famous, many people call white cigarettes by the name “Marlboro”, although there are also those that are not branded Marlboro, such as Lucky Strike ( British American Tobacco ) and Mild Seven ( Japan Tobacco ).

The promotion of this product was originally based on the image of American Cowboys. Then in the 2010s, the product changed its image to be more contemporary, carrying the style of young people. In the sport of racing, this Marlboro sponsors Ferrariand Ducati. In badminton, the promoter of Marlboro cigarettes has sponsored the Thomas Cup and Uber Cup in 1984-1990, as well as the Sudirman Cup in 1991-1995 and 2001-2013.

In Formula 1, the Marlboro cigarettes brand has sponsored the Ferrari team since 1997 after parting ways with the McLaren team, in MotoGP it has sponsored Ducati since after parting with the Yamaha team. In Indonesia, this brand was initially marketed in collaboration with Bentoel Group , until finally ending the collaboration in 2005 .

Until finally, Philip Morris acquired HM Sampoerna and appointed PT. Panamas Trade & Industry Company and this is a subsidiary of PT HM Sampoerna Tbk. Since 2005 until now, Marlboro cigarettes are produced directly by PT HM Sampoerna Tbk.

The company also launched various Marlboro cigarettes in Indonesia and became the #1 brand of white cigarettes in Indonesia . Since 2019, this brand can be ordered through the AYO SRC application, a joint application between Emtek (the parent of SCTV, Indosiar and O Channel), which was launched on March 26, 2019.